Reason For Being
Canadian Weasel is the realization of a childhood dream. Growing up, owning a store was the ultimate goal.
Then I grew up. I realized that consumerism, in its most toxic form, convinces us we’re never enough and that what we have is never enough. That stopped me from following my dream. What’s the point of having a store that just fuels the pressure to keep buying things we already have.
I became an engineer; but the dream never left. So here we are—rather than being part of the problem and just another store, I followed my intuition. My goal became creating a solution that not only coexists with your wardrobe but is also presentable and easy to implement.
-Al.
!ntent
Our jackets keep us warm, but indoors, they can quickly become unbearable, pushing us to rethink how we use them. We believe design should go beyond appearance—it should improve how we live. By focusing on mindful consumption and thoughtful innovation, we aim to create lasting solutions that enhance our daily lives, rather than encourage constant replacement.
!ntuition
We prioritize real-world needs over trends, focusing on overlooked issues like the absence of integrated jacket straps. Our goal is to seamlessly integrate practical solutions into your wardrobe, allowing you to adapt to your surroundings. In a world that often favors shortcuts, we believe true progress comes from pushing boundaries. Our designs solve problems while inspiring and enduring, reflecting our commitment to thoughtful, timeless innovation.
!nnovation
Driven by curiosity, we strive to make life better through design. Our products reflect our belief in human ingenuity and innovation, creating solutions that matter.
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UNIVERSAL DESIGN
Our philosophy is to create solutions that work effortlessly across jacket styles, letting you customize straps for any jacket. -
USER-CENTERED
We avoided the risks of sewing by designing a universal solution that fits all jackets without alteration. -
BETTER EXPERIENCE
Our focus is on giving you more versatility with your jacket. Why be limited to built-in straps when you can upgrade any jacket?
